Full-Stack Content Strategy

In an increasingly complex and interconnected world, integration is key. Just as full-stack developers deliver a front-to-back integrated solution to their software, I can deliver an integrated content strategy for you or your business.

Well over 2,000,000 blog posts are published daily, and that's only one slice of the content produced on the web. When you factor in the videos, articles, emails, landing pages, and tweets out there, it becomes obvious that simply pushing out content is not enough to be noticed. You need a strategy.

You need a strategist.

Writing

Creative web content, engaging articles and blog posts, and copy that sells. Melding the soul of a poet, the strategy of a marketer, and the research and analysis of an academic to further your business goals.

web design

End-to-end Squarespace design and management, including custom CSS and template modifications as desired. Wordpress setup, theme modification, and content management also available. Ideal for personal sites and small businesses.

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project management

Managing teams, improving processes, and ensuring your projects stay on time and under budget. Battle-tested in the crucible of healthcare EMR implementation. PM services can be combined with writing or web design services as needed.

 

*Services can be combined and customized based on your needs.

Web Content and Copywriting

 

Content marketing is critical in today's web ecosystem for a few simple reasons:

  • It's much more likely to build and retain an audience than advertisements, cold calls, and other traditional forms of marketing
  • It creates a virtuous cycle of trust and feedback from your customers or readers, allowing you to deliver better products and customer service
  • When done correctly, it doesn't even feel like marketing!

Whether you're interested in building your own brand or that of your business, there's no better way to build trust, demonstrate authority, and engage customers and prospects.

The most successful brands and businesses don't just throw content at a wall and hope it'll stick, though. They create a strategy and tailor their content to that strategy.

That's where I come in.

If you choose me as your content producer and strategist, you'll get more than just a great writer. You'll get someone who can help you tailor your message and your medium to reach the appropriate audience. I'll help you identify areas of untapped potential and areas where your attention or money could be better spent elsewhere.

I offer competitive rates on:

  • Blog posts/Web articles
  • Email/newsletter marketing
  • Landing pages
  • E-books
  • Copy for static web pages
  • Scripts for podcasts and videos
  • Social media management

An incomplete list of the topics I'm passionate about:

  • Entrepreneurship
  • Travel
  • Tech
  • Healthcare
  • Marketing trends
  • Food/Restaurants/Bars
  • Writing tips
  • And more!

If you want to spice up your web presence, delight your readers, and increase conversions, reach out below!

 

Beautiful sites that fit your needs and budget

 

Great content needs a great home. If you need a new website or aren't sure if your current one can support your content strategies, feel free to reach out for a free consultation.

It's easy to package site design and maintenance with your writing and web content for a slick integrated solution that fits your content strategy.

Not quite ready for in-depth content marketing and just want a nice-looking website to feature your products or services? That's OK too! I can set up and customize a slick and modern Squarespace or Wordpress site (with low-to-medium levels of theme customization) for your or your business.

I work with the following Content Management Systems:

  • Squarespace
  • WordPress
  • Rainmaker

If you're an individual or small business looking for a standalone website or integrated content solution, reach out below!

 

 

Start getting things done

 

Every project, no matter how large or small, has a tendency to try to escape the boundaries you've set for it - budget, scope, timelines all are bound to stretch without careful management.

Most of us experience this daily at the micro level (ever notice how that 30 minute task seems to turn into an hour without you realizing it?), but it gets more pronounced as project parameters increase: more team members, more tasks, more deadlines.

I worked for over 3 years in the endlessly complex and regulated world of healthcare IT and managed projects lasting a year and a half or more. In that fast-paced environment, I learned the importance of being agile and flexible, of planning ahead, of picking a strategy and sticking to it, even while ensuring system solutions were highly customized.

With me as your project manager, you'll get:

  • Budget and deadline management
  • Project planning
  • Team management
  • Task breakdowns
  • Weekly status reports
  • Process improvement
  • No more scope creep!

Project management is available as a standalone service or can be bundled with writing and/or web design in an integrated content strategy solution. Reach out below!